There are millions of apps available for all devices and for all needs. But we will talk Important Aso Techniques in the Guide that how come some of the App visible than others? How do they rank among the top search results based on certain keywords?
The answer is not very different from websites. If for websites we talk about SEO, for apps we talk about ASO, App Store Optimization.
At the base of the App Store Optimization, there is compliance with the guidelines provided by the app store for app publication.
There are factors like: use of keywords (without exaggerating) in the name and description, the quality of the app, the usability, category and much more. Here is a set of rules provided by Apple and Google Play for developers. Let’s see them in details:
Keyword Research for Apps
The first useful point of App Store optimization: discovering researching for keywords related to the app. You have to find out what people put into the search field. How? The first step is, as always, a good keyword analysis, the starting point of any SEO activity.
There are many tools available that help you to find search volume. For example, there is keywordtool.io which has a section dedicated to the Play Store you can check the search volume of any keyword there.
On Google Playstore for Android apps you can take advantage of the search suggestion: enter the search words to discover the most important correlates in the suggestions drop-down: a way to understand what users are looking for around a given keyword.
Use keywords in the app title
As in these cases, the title is the most important element of on-page optimization. There is some research that correlates the presence of the keywords in the title and the positioning. The ranking improves if the app has the keyword in the title.
Usually, there are 25 characters available in an app title on the Apple store, a few more for the Google Play Store. In any case, it is better to remain minimalist and eliminate what is not needed.
Description: use the right words to describe
The app description is another important element of your app store optimization job. It is better to use the most relevant words to describe the work done. Remember that the first few lines are the most important for the page.
You can use this title generator tool (usually used for SEO and blog title, but will work fine for app short description) for a nice and effective short description. This will help you to create a short description easily.
Use this space to create a good persuasive text, to convince people to continue reading. Then, in the long description, continue to list the features and benefits of your application. Using the keywords that interest you? Of course, but there is no need for rules: it is enough to describe the product naturally, having the target’s needs very clear.
Keyword for Apple Aso Techniques
The on-page factors that I have listed are valid for the Google Play Store and the Apple Store. The latter, however, needs an extra step: the definition of the keywords to be entered in the appropriate field. You have 100 characters to enter the most important keywords. And here the keyword analysis is useful.
Optimize Screenshots, Banner, and logo:
Very important. Remember that content marketing is important for your app store optimization work, it is primarily because you are optimizing all this for the user. To offer more information to people and allow users to understand what you do, what you offer and why you are so special. This affects people who will behave in a certain way in the store. All for the benefit of your positioning. What to do?
- Upload quality images.
- Show concrete benefits.
- Fill in all the fields.
Remember that you can differentiate photos for iPad, iPhone. Extra attention must be given to the logo, study carefully colors, shapes and elements.
Choose a Category wisely
Putting an app into a category can bring traffic benefits. You have to be consistent with what you offer, you cannot confuse the user and add your app in a category that does not concern you. Do a search, watch how people around you move and act accordingly.
Other factors to consider
One of the factors to evaluate is the number of downloads, one of the most important steps for positioning.
Then there are the user reviews. Reviews provide a valuable contribution in terms of social retry.
You can always do better and work on updates to satisfy users. You can’t force people, at best you can make sure they are incentivized to leave positive reviews and ratings. Moving on first from the download.
Promotion is central: creating an app and then sitting in an armchair waiting is never a good idea. You need to make sure people find not only you’re app, but search for it directly.